We believe creativity isn’t just for the ad design. Strategic media planning can inspire your creative side! It starts with clearly defining the objectives of your media campaign.
We think big. We’re creative in choice of placement and format – from traditional to unusual. We’ll bring fresh, clever ideas to cut through the clutter of our modern world.
We always put our ideas to the test with solid media research using in-house research tools. We make sure you’re reaching the right people with the right message at the right time and place.
Strategic Media Planning
We’ll deliver a strategic media plan that includes:
- media objectives
- target group
- coverage area
- timing
- reach
- media mix
- rationale
- executional strategy, and
- a blocking chart that gives a quick overview of media, budgets, and timing.
Objectives
Do you want to:
- increase sales?
- drive people to your website?
- build brand awareness?
- encourage people to call a 1-800 line?
- create energy around a promotion?
- raise awareness of a cause?
- build or protect your reputation?
TMM’s in-house research tools include:
- PMB – Print Measurement Bureau: This media research tool looks at demographics, psychographics, and media habits. It is also used for magazine planning and buying.
- NADbank – Newspaper Audience Databank: This audience measurement tool is used for newspaper planning and buying.
- BBM – Bureau of Broadcast Measurement: This is an audience measurement tool for television and radio planning and buying.
- IMS – Integrated Market Systems: This software program accesses PMB, NADBANK, and BBM databases.