The impact of your strategic plan is multiplied with skilled media buying – comprehensive media sourcing, evaluation and negotiations.
We’ve developed great relationships with media suppliers and nurture those relationships to ensure TMM clients get top-priority media opportunities and value. It’s about taking a strategic media plan and stretching the dollar value as far as it will go.
Once all evaluations and negotiations are complete, we book your media campaign and back it up with complete pre-buy reporting.
Our work doesn’t end when your media buy finishes. We provide all the necessary post-buy services to ensure that your campaign runs smoothly.
Comprehensive Media Sourcing
Here are some of the media we buy in Canada and the United States:
- television – local, national network, specialty, cable
- hotel television networks
- radio
- magazines
- daily newspapers
- community newspapers
- college newspapers
- ethnic media
- billboards – 10 x 20 posters, spectaculars, etc.
- transit – bus, SkyTrain, transit shelters
- Internet
- movie theatre advertising
- the restaurant and bar network (bathroom stalls)
- event sponsorship
- hockey rink boards
Evaluation
We evaluate each proposal to compare value and effectiveness on:
- cost per thousand (CPM)
- reach vs. frequency
- editorial environment
- client compatibility
- leadership
- overall impact – visibility
- uniqueness
- clarity
- measurability
- return on investment
- budget maximizers
Media Negotiations
At TMM we are tough negotiators, but always honest and fair. We always go above and beyond, to achieve effective:
- value-added promotions
- bonuses
- discounts and
- exclusive opportunities
Pre-Buy Reporting
We provide:
- buy summaries outlining all aspects of your media in easy-to-read charts
- audience achievement summaries showing the number of people reached and
- budget control summaries of expenditures month by month
You can trust that you’re getting the best value for your money.
Post-Buy Services
- Material, traffic, telecaster numbers: TMM can handle your material distribution and traffic instructions, and we can secure telecaster clearance numbers.
- Accountability: We monitor your campaign and make sure everything is run as purchased. We work with the suppliers to resolve discrepancies and negotiate compensation for any supplier errors.
- Bookkeeping: We handle all supplier invoices to ensure that affidavits and tearsheets are accurate. Your experience is hassle-free.
- Post-Buy Analysis: After the campaign has run, we provide a report detailing the actual audience delivered. If any suppliers fall short, we negotiate compensation on your behalf.
