“In spring 2008, TMM strategized and executed a radio campaign to promote our large-scale Open House hiring fair. It was critical that this event be a success as we moved our entire operation offsite to process the expected volume of applicants. It went really well, with over 1,200 attendees over the two days, over half of which were viable candidates. To put this in perspective, it would take over 19 weeks to meet those numbers if we were hiring traditionally. In 5 days, we completed almost 5 months of recruiting!
Thanks again for all your help in making this yet another successful radio campaign!!”
Shirley Pal,
Subsidiary Marketing
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