The Massage Therapists Association of B.C., representing about 1,000 Registered Massage Therapists (RMTs), wanted to raise awareness of their professional designation. With a limited budget, TMM had to be creative in its strategy. A news-based “closed captioning” sponsorship on Global TV allowed for a high profile, low-budget campaign with an instant mass reach. The value of the buy was more than five times the investment and made more than 12 million advertising impressions.
“Joyce and her team were instrumental in solving a difficult challenge for the Massage Therapists’ Association of British Columbia. Taylor Made Media crafted an innovative advertising solution that not only satisfied a complex set of requirements, but also drew rave reviews from members across the province. That’s tough to do.”
David Ryan,
Karyo Communications
Agency of Record for Massage Therapists Association of British Columbia