TMM helped Hotel Le Soleil to advertise their 119-room boutique accommodation as one of Vancouver’s most luxurious hotels. Through solid research and experienced strategic thinking, we micro-targeted niche groups with a high-profile, national, broadcast, and print campaign that achieved high message frequency among luxury hotel users. Visits to the Le Soleil website jumped by 305% in the first month of promotion and surged to more than 472% in the second! The result was a 36% increase in revenue projections and an increase of 84% over the previous year.
“TMM used their industry experience and sharp research tools to define the niche target groups with the highest propensity to use luxury hotels. Through creative thinking they identified “direct hit” specialty programming and regional opportunities with national press. The proof was in the pudding, or, in this case, the bookings. Our revenue projections were met and then exceeded by a long shot.”
Nausher Banaji,
Vice President,
Brand Strategy and Communications
Executive Hotels and Resorts