Executive Hotels & Resorts, a Vancouver-based company with more than 18 properties in North America, needed to recover customer interest at a time when the tourism industry was suffering dramatically. TMM’s strategy started with research. Our industry database of more than 40,000 respondents helped identify opportunities in the market, while a corporate survey clarified the details. The combined results allowed us to micro target the frequent business traveler through an integrated print and broadcast campaign. Interest grew substantially, with up to a 578% increase in website hits at individual properties.
“Their service goes well beyond that of a media buying company. They are strategic thinkers that contribute to the overall development of our company. Their ability to take a fragmented North American media budget and turn it into an effective campaign has contributed greatly to the success of this chain.”
Nausher Banaji,
Vice President,
Brand Strategy and Communications
Executive Hotels & Resorts