In 1997, TMM started working with Canadian Direct Insurance, at that time a subsidiary of HSBC. Call volumes increased as a direct result of the advertising. In fact, at one point, we had to decrease the frequency of advertising to allow the call centre to keep pace with the responses generated.
“TMM played an important part in reaching the right audience at the right time for Canadian Direct Insurance, and our campaigns have been very successful.”
Steve Vrlak,
Vrlak & Company
Agency of Record for Canadian Direct Insurance